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Bumble Wrapped

D&AD 2024 Bumble Brief

Copy Led Campaign

Campaign Design

During the 2024 D&AD Bumble Brief, my partner and I collaborated on the creation of the campaign ‘Bumble Wrapped’, celebrating a decade of safe dating with Bumble. Our journey began with a focus on safety, leading us to brainstorm various concepts and ultimately coin the slogan, “Bubble Wrap Your
Dating Life”, which revolved around the concept of safety packaging. Every aspect of the campaign, including backgrounds and images, was carefully chosen and generated to reflect packaging processes or materials. To maximize visibility, we implemented our campaign on steps. As we delved deeper into the concept, we imagined the creation of a physical “Safe Space” reminiscent of packaging materials, offering a secure and comfortable environment for individuals to connect during their dates.

*The images used for the physical bubble space and packaging time and hearts were generated using MidJourney.

Bumble Wrapped
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